Thursday, March 20, 2008

Of all the things to see when you are sick...

Those of you that know me know of my like for the Flaming Lips. I have seen them in concert, which were some of the most amazing musical experiences I've ever had. I have nearly all of their recorded output, which seems to have been getting better year after year. I have been praising them for quite some time, with good reason.

But, their latest album was not so great, mainly as it seemed to be a retread of many of the ideas from the album before. And, very peculiarly, I have been noticing the Lips' music accompanying different commercials. A lot of them. As I lay on my sofa, troubling deaf heaven with my bootless cries and cursing my intestinal fate, I saw a commercial for Kraft Salad Dressing that had Flaming Lips' music as its soundtrack. I thought it was a fever dream. But, I saw it again today and am saddened.

I realize that their music is their's to do with as they wish. If they want to shill for salad dressing, then they should should shill for salad dressing - I would rather hear them than yet another commercial with Katrina and the Waves "I'm Walking on Sunshine," after all. But, there is just something disconcerting about how music so quickly departs from being sublime to being subservient to the capitalist juggernaut. I'm still going to listen to the Flaming Lips, to be sure, but this whole episode has given me pause. What is next? The Sex Pistols' "Pretty Vacant" used for a Tampax commercial?

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